This was one of my first projects when I first came on board for INC Group of Companies. I was given the task of putting together a “Look Book” for fashion’s best season: FALL! We (Buying, Visual & Marketing Team) decided to focus on 5 key looks for the season: SWEATER DRESSES, PONCHOS, FAUX LEATHER & SHEARLING and CHUNKY KNITS. I had so much fun putting together this booklet together. I know I must’ve drove the buyers crazy because I took all of their best stuff … lol!! This booklet was made for employees at store level to show them how to outfit their customer and what was to come for the season.
This booklet was made using In Design.
Featured in the Toronto Star
Some of the ladies, including myself took part in a photoshoot to showcase Fall/Winter’s hottest trends. The shots were used in the Toronto Star. The team decided it was best to feature everyday women of all sizes and a variety of cultures to feature in the ads.
THE MCQUILLAN GROUP INC.
Here is some of my collection of cards that I have made, I’m a little embarrassed to show the first one I ever did … but I think it would be good thing to show just to see how I have evolved. I’ll think about it.